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    About Us

    Consultants with real executive experience

    We're not an AI startup. We come from decades of business consulting and understand how real organizations work.

    Our mission

    To democratize access to high-impact artificial intelligence for organizations in Latin America. We believe AI shouldn't be exclusive to large corporations with massive budgets.

    Our approach combines methodological rigor with executive pragmatism. We don't sell technology as a trend—we identify where AI creates real value and make it happen.

    17+
    Years of experience
    50+
    AI projects
    11+
    Years in consulting
    500+
    Professionals trained

    Values that define us

    These principles guide every decision and every interaction with our clients.

    Results over activity

    We measure our success by the impact on your business, not by hours billed or deliverables produced.

    Radical honesty

    If AI isn't the right answer, we'll tell you. We'd rather lose a project than deliver something that doesn't work.

    Genuine knowledge transfer

    Our goal is for your team to be self-sufficient. We don't create dependencies to keep billing.

    Our founding team

    We combine decades of business consulting experience with world-class technical leadership.

    Natalia Giraldo

    Natalia Giraldo

    Founder & CEO

    Productivity and Quality Engineer with over 17 years of experience in business auditing. Her career includes 11+ years as a consultant and university lecturer at undergraduate and graduate levels.

    An expert in digital transformation and agile methodologies, she has led innovation projects across diverse organizations. Her passion for technology led her to specialize in generative Artificial Intelligence, becoming a leading voice in the practical application of these technologies in business and educational settings.

    Connect on LinkedIn

    Areas of Expertise

    • Productivity and Quality Engineering
    • Business auditing (17+ years)
    • Strategic consulting (11+ years)
    • University teaching (undergraduate and graduate)
    • Digital transformation and agile methodologies
    • AI certifications from OpenAI, Google, and Anthropic
    • Applied Generative AI specialization

    Career Path

    2008
    Started career in business auditing and consulting
    2013
    Transition to digital transformation consulting
    2019
    Specialization in agile methodologies and change management
    2022
    Focus on Generative AI applied to business
    2024
    Founded We-Think as a specialized AI consultancy
    Edgard Aguirre

    Edgard Aguirre

    Co-Founder & CTO

    Engineering Leader with over a decade of experience building world-class engineering teams in Latin America. He has led teams of up to 140 engineers distributed across multiple countries.

    His experience combines technical depth with strategic vision, having established and scaled technology operations for global companies. A specialist in modern software architecture, full-stack development, and the practical application of AI to transform engineering operations.

    Areas of Expertise

    • Engineering Leadership (10+ years)
    • Building high-performance teams
    • Engineering operations in LATAM
    • Software architecture and APIs
    • Full-Stack and Mobile development
    • Artificial Intelligence and Automation
    • Agile methodologies at scale

    Career Path

    2014
    Started as Senior iOS Developer
    2016
    Transition to leadership roles at Huge Inc
    2019
    Engineering Manager at TEAM International
    2021
    Tech Hub Director at Rush Street Interactive
    2024
    Co-Founder & CTO of We-Think
    We work with leading technology and AI platforms
    AWS
    Microsoft Azure
    Meta AI
    Supabase
    Vercel
    OpenAI
    Anthropic
    AWS
    Microsoft Azure
    Meta AI
    Supabase
    Vercel
    OpenAI
    Anthropic
    AWS
    Microsoft Azure
    Meta AI
    Supabase
    Vercel
    OpenAI
    Anthropic
    AWS
    Microsoft Azure
    Meta AI
    Supabase
    Vercel
    OpenAI
    Anthropic

    Ready to transform your organization?

    Schedule a free consultation and learn how we can help your company harness the full potential of AI.

    Contact Us to Schedule a Free Consultation